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As the commercial world seems to become increasingly competitive and regulatory we see a natural progression to succeed in business today is to become a specialist, it’s a great way to “own” marketing territory. As our domain name “Eco Friendly Tiles” is also a generic search term you’ll directly benefit from being part of the networks global pull. You’ll benefit from exclusive brand and territorial rights using the Eco Friendly Tiles name and identity – the world’s first and foremost sustainable tile, surfaces and facades brand. Why is this important? Because we know, for example, that Fortune 500 companies have committed to implementing sustainable built environment practices – and this includes mandating their architects and their wider supply chain to procure and use only verifiable eco-friendly products. So, as a member of the Eco Friendly Tiles International Network, you’ll be perfectly aligned to help architects deliver on the ESG promises of their corporate clients and, as a result, be on the leading edge of the market curve. Through you, built environment professionals will gain access to great tile, surfaces and façade solutions, many of which are included in an Environmental Product Declaration library available exclusively to members within their unique territory. This means any such enquiries go directly to Network members.
There is absolutely no revenue split or commission payable to the Network by members. You simply pay an annual membership fee – the rest is up to you as long as you abide by the ethical practices governing network membership. The Network owners have no direct involvement in any member business. However, we aim to facilitate and foster knowledge sharing across the network for all members’ mutual benefit and also to encourage collaboration on cross-national projects. This is made possible through assigning exclusivity in terms of territories and means you should never be competing on projects with other members. Our vision is for a collaborative global community of distributors who share a common passion for a sustainable built environment.
We’re seeking long term partners who recognise that eco friendly is a cultural shift, not a fad. Our multi-year membership package offers the security that comes from territorial exclusivity, brand rights and comprehensive sales, training and knowledge support. We all know being Eco Friendly will be even more important in the future than it is today. Being a member of the Eco Friendly Tiles specialist network is a statement of your core values as a company – the very same values that corporates and architects are seeking to align themselves with.
Your membership provides a comprehensive resource of sales aids, branding assets and guides, marketing communications support, blogs, presentations and much, much more. Example: The initial upfront cost to develop, engineer and market facades for testing and consultancy is extremely expensive and takes years of knowledge and experience. All before you can even consider selling a façade system. These high upfront costs, plus complexity, often inhibit businesses pursuing this sales avenue. Whereas, our network membership offers you access to testing – and we train you on how to sell facades, providing a cost-effective fast track to a new market opportunity. This isn’t just theoretical. Our backing structure, engineering and Eco Friendly panels have been used to complete Marriot hotels, stadia, office blocks and shopping malls!
You’ll also gain exclusive rights to use the Eco Friendly Tiles brand across all your marketing channels, including templated web pages and social posts, benefit from popular industry organic search terms, and be in prime position to leverage referrals via the network community. We’ll even provide façade engineering calculations for your projects – which can be very costly – as part of your membership package. Plus much more besides!
Environmental Product Declarations – or EPDs – are internationally recognised as proving the eco credentials of products, due to the robust and exhaustive nature of the approval process. The value of EPDs increases every year because every aspect of a product’s production and performance is taken into account before an EPD is granted – a process that is both lengthy and costly. Network members benefit from Eco Friendly Tiles EPDs being placed in their territory’s EPD library, so architects will be able compare the environmental performance of different products objectively and will be directed exclusively to Eco Friendly Tiles Network members. This is particularly important in the context of green building certifications, such as LEED (Leadership in Energy and Environmental Design) and BREEAM (Building Research Establishment Environmental Assessment Method), where the use of products with EPDs can contribute to achieving higher building certification levels which, in turn, will make real estate more marketable and future proofed in terms of investment.
No, when you join the Network, you do so on the basis of brand exclusivity in your defined territory.
You can choose whether to integrate Eco Friendly Tiles templated web pages into your existing website as an additional menu tab or set it up as a stand-alone website. Whichever you choose, you must use the brand identity and follow the rules for its application.
You can choose not to market the tile range, but often a success in a façade project will provide early engagement on internal fit out. Imagine the benefit of being involved with a project well ahead of the internal tiling package even being considered – before your competitors even are aware of it. This is another benefit of offering facades; it provides early access to projects and opportunities marketing money can’t buy.
You will be positioned as a world leader in eco friendly tiles and facades, so you will benefit from an expanded product range with verified eco credentials. We also help train your customer facing teams to become experts in sustainable tile production and application, giving your business a unique USP and a significant competitive advantage. We’d recommend for you to view the Simon Sinek video ‘Know Your Why’ to understand how an innovation such as the Eco Friendly Tiles Network can empower your existing business brand.
Being associated with the Eco Friendly Tiles brand makes a significant statement about you as a business when it comes to sustainability. This is the world’s first and foremost global tile network established to create value for members and their customer base. Collectively, the network can deliver benefit beyond an individual membership because we engender a spirit of collaboration, meaning that there is potential to share in projects with a worldwide focus (such as hotel chains). Our Network is also unique in owning its own Environmental Product Declarations (which are the preserve of manufacturers). This provides a significant commercial benefit because it separates the tile range from the manufacturer, preventing unscrupulous professionals from trying to deal directly with producers.
Additionally, while the Eco World has moved a lot in recent years, there’s a lot more to come. The best way to keep up with the latest requirements – and to stay market relevant – is to be part of a network with a proven track record of specialist knowledge.